Privacy Policy

Last Updated: January 2025

At Kent Eye Centre (referred to as “we,” “our,” “us” in this Policy), we are committed to protecting your privacy and ensuring a safe online experience. This Privacy and Cookie Policy explains how we collect, use, disclose, and protect your information when you visit and interact with our website www.kenteyecentre.co.uk (“our Site“). By using our Site, you agree to the terms outlined in this policy.

1. Information We Collect

We collect the following types of information when you use our Site:

a. Personal Information
When you interact with our services, we may collect personal details, including but not limited to:

• Name
• Email address
• Phone number
• Postal address
• Payment information (if applicable)

b. Usage Data
We automatically collect certain information when you access or use the Site, including:

• IP address
• Browser type and version
• Device type
• Referring/exit pages
• Date and time of visits
• Pages viewed
• Clicks and interactions with content

c. Cookies and Tracking Technologies
We use cookies and other tracking technologies (such as web beacons, pixels) to collect information about how you use our Site. Cookies help us provide a better user experience, analyse trends, and deliver personalised content.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain the Site and services.
• To personalise and improve your experience.
• To process transactions (if applicable).
• To communicate with you, including sending you updates, promotions, and other relevant information (with your consent where necessary).
• To analyse website usage and improve the functionality of the Site.
• To comply with legal obligations or resolve disputes.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site. Cookies are small text files stored on your device that help us remember your preferences, analyse usage, and improve the performance of the Site.

Types of Cookies We Use:

• Essential Cookies: These are necessary for the functioning of the Site, such as remembering login details or ensuring secure transactions.
• Performance Cookies: These collect information on how visitors use the Site, such as pages visited and error messages. This helps us improve the Site’s performance.
• Functional Cookies: These cookies remember your preferences (such as language or location) to provide a more personalised experience.
• Advertising and Analytics Cookies: These cookies track your activity across websites to deliver targeted advertising and analyse website traffic. We may use services like Google Analytics to help analyse how users interact with the Site.

Managing Cookies: You can control cookies through your browser settings. Most web browsers allow you to accept or reject cookies, or to alert you when a cookie is being set. Please note that disabling cookies may affect the functionality of the Site.

For more information on how to manage cookies, visit http://www.allaboutcookies.org.

4. How We Share Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We may share your information with third-party vendors who help us operate the Site or provide services (e.g., payment processors, email service providers). These service providers are contractually bound to protect your data.
• Legal Compliance: We may disclose your information if required by law or in response to legal requests, such as court orders.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
• Affiliates: We may share information with our affiliates or subsidiaries for business purposes, but they will be required to comply with this Privacy Policy.

5. Data Security

We take reasonable measures to protect your information from unauthorised access, alteration, disclosure, or destruction. However, please be aware that no data transmission over the internet or method of electronic storage can be guaranteed to be 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can correct any inaccurate or incomplete personal data.
• Deletion: You can request that we delete your personal data, subject to certain legal limitations.
• Opt-out: You can opt out of marketing communications by following the unsubscribe instructions in emails or by contacting us directly.
• Data Portability: You can request a transfer of your personal data to another service provider, where applicable.

To exercise any of these rights, please contact us using the information below.

7. Children’s Privacy

Our Site is not intended for use by individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will take steps to delete that information.

8. International Transfers

If you are located outside of the UK, please be aware that your information may be transferred to, stored, and processed in the UK, where our servers are located. By using the Site, you consent to the transfer of your information to countries outside of your jurisdiction, including countries that may not provide the same level of data protection as your home country.

9. Changes to This Privacy Policy

We may update this Privacy and Cookie Policy from time to time. Any changes will be posted on this page, and the “Last Updated” date at the top of the policy will be revised. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

10. Contact Us

If you have any questions or concerns about this Privacy and Cookie Policy or wish to exercise your data protection rights, please contact us at:

Kmicb.kent.eyecentre@nhs.net
01233 62900

Kent Eye Centre
New Hayesbank Surgery
Cemetery Lane
Ashford
Kent
TN24 9JZ